Dr. Mustafa Interview
Henwood Sanitary, under the leadership of Dr. Mustafa, is setting new benchmarks in the bathroom and plumbing industry across the Middle East and Africa. Recently honored with two prestigious UAE Business Awards, the company is recognized for its commitment to quality, innovation, and customer-centric service. With trusted global partnerships and a focus on sustainable, tailored solutions, Henwood stands out in a competitive market. As the company looks to the future, it aims to expand into new territories, embrace digital transformation, and lead the charge toward smarter, eco-friendly bathroom solutions.
Winning Prestigious UAE Business Awards
We started the interview by asking, “Dr. Mustafa, Henwood Sanitary has recently won two prestigious awards at the UAE Business Awards. What do these recognitions mean to you and your team?”
Dr. Mustafa Taher replied, “These awards, Best Bathroom & Plumbing Equipment Supplier and Excellence in Business Practices 2024, are more than just accolades. They are a validation of the values we have built Henwood upon: quality, consistency, and a customer-first service approach. For our team, it boosts morale and affirms that our attention to detail and long-term relationship building are making a difference. Personally, I see it as both a proud achievement and a reminder of our continued responsibility to raise industry standards across the Middle East and Africa.”
Standing Out in a Competitive Market
The Arab Today: What do you think sets Henwood apart from other players in the bathroom and plumbing supply space?
Dr. Mustafa Taher replied, “Our focus is on providing comprehensive solutions, not just selling products. Many companies supply bathroom fittings, but few ensure a fully coordinated, expertly installed, and supported solution. We aim to deliver peace of mind alongside every water heater or valve. Our relationships with top global brands like Jaquar ,Denovo, RAK Ceramics, and many more, also allow us to provide premium yet practical solutions. Most importantly, our foundation is built on trust, which makes us different in a largely transactional market.
Henwood Trading has been an established name in the industry for over 25 years, and that legacy is what truly sets us apart. With decades of experience, we’ve cultivated deep-rooted connections and long-standing customer relationships. This history has helped us understand the market inside out and consistently deliver value, reliability, and service that goes beyond the sale.
Navigating Diverse Regional Challenges
The Arab Today: Your business covers a wide territory, including the Middle East and Africa. What are the logistical and operational challenges of operating across such diverse markets?
Dr. Mustafa Taher replied, “Every market has its own regulatory frameworks, customer needs, and infrastructure realities. For example, in Africa, water conservation is often essential, whereas in the GCC, design and brand prestige may take precedence. The main challenge is maintaining a consistent level of quality and service while adapting to local demands. We have built a flexible logistics network and strong local partnerships that allow us to remain responsive without compromising excellence.”
Driving Sustainability in Sanitary Solutions
The Arab Today: Sustainability is becoming increasingly important in your industry. How is Henwood adapting to meet this demand?
Dr. Mustafa Taher replied, “Sustainability is not a trend, it is a necessity. We have expanded our product range to include sensor taps, Presmatic taps, and other water-saving fixtures. Our goal is to help clients reduce water usage without sacrificing functionality or design. Beyond products, we also advise customers on sustainable choices and practices; offering guidance on how they can reduce their overall environmental footprint in both residential and commercial settings.
As a company, we’ve taken steps toward sustainable packaging and responsible sourcing, ensuring our operations align with eco-conscious values. We believe sustainability must be embedded into every level of our business, from product selection to consumer education. We’re proud to play an active role in shaping a greener, more responsible future for our industry.”
Sustaining Global Brand Partnerships
The Arab Today: You represent some of the world’s most respected bathroom and plumbing brands. How do you maintain these global partnerships?
Dr. Mustafa Taher replied, “Trust and performance are the keys. We do not just sell products from global brands, we represent their identity in our region. That means offering technical training, post-sale support, and making sure that the customer experience aligns with the brand’s reputation. Our partners know that we protect and enhance their value by delivering a service experience that reflects their standards.”
Translating a Customer-First Philosophy
The Arab Today: Henwood emphasizes a “customer-first” mentality. How do you ensure this philosophy translates into real-world service?
Dr. Mustafa Taher replied, “It all begins with truly listening to the customer. Whether in person or online, our team is committed to understanding the full scope of a client’s needs, not just at the moment, but in the long term as well. Over the years, Henwood has remained relevant by continuously assessing and adapting to our clients’ evolving expectations. Our ability to stay current with industry trends, while offering trustworthy, high-quality products, has allowed us to build strong, lasting relationships.
We offer tailored advice, on-site consultations, and work closely with designers, architects, and contractors to ensure seamless solutions. With decades of experience, our team is able to anticipate potential challenges and recommend proactive strategies before issues even arise.
Being customer-centric is more than predicting needs, it’s about actively listening, engaging, and ensuring that every client feels heard, supported, and satisfied.”
Vision for the Future of Henwood
Lastly we asked, “Looking ahead, what’s your vision for Henwood in the next 5 years?”
“We are focused on three core areas: expansion, digital transformation, and sustainability. We plan to grow further into underserved African markets, develop smarter online tools and showroom experiences, and increase our range of eco-certified products. The bathroom of the future will be intelligent, resource-efficient, and tailored to individual needs. Henwood’s mission is to lead that change by staying ahead of the curve and continuing to innovate.” Dr. Mustafa Taher concluded
Visit Henwood to learn more about it
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