Yusuf Essa’s Journey
From the streets of South Africa to boardrooms across continents, Yusuf Essa has risen to become one of the most dynamic property entrepreneurs of his generation. As the co-founder of Choprop, he has built a real estate and property investment powerhouse with an international presence spanning Dubai, Abu Dhabi, Oman, Portugal, Mauritius, the UK, and South Africa.
Decorated with countless international awards, celebrated as the author of the best-selling memoir The Choppee Journey (2017), and honored with an Honorary Professorship by the Academic Union of Oxford, Yusuf’s story is one of relentless ambition, global influence, and inspirational leadership.
From Humble Beginnings to Global Influence
Yusuf Essa’s journey began with humble roots as a hot dog vendor—a story he shared with the world in his best-selling book, The Choppee Journey (2017). The memoir details his rise from the streets to becoming a respected property guru, inspiring entrepreneurs worldwide with its blend of honesty and wisdom.
His drive, resilience, and vision propelled him to co-found Choprop, a brand that has since become synonymous with property innovation and trust.
Choprop: A Global Footprint
What sets Choprop apart is not only its reputation for excellence but also its global reach. Under Yusuf’s leadership, the company has expanded into multiple international markets, establishing a presence in:
- Dubai and Abu Dhabi – thriving hubs where Choprop has tapped into the demand for luxury and investment properties.
- Oman – a growing market where Choprop provides accessible investment opportunities.
- Portugal – bridging African, Middle Eastern, and European investors with premium property solutions.
- Mauritius – a strategic island economy where Choprop supports investment and development.
- United Kingdom – one of the most competitive property markets in the world, where Choprop has successfully established credibility.
- South Africa – the foundation of Choprop’s success, where the vision first took shape.
This global presence not only highlights Yusuf’s entrepreneurial acumen but also his ability to adapt to diverse markets and cultures while maintaining Choprop’s ethos of trust and accessibility.
Recognitions and Prestigious Honors
Yusuf’s influence has been recognized through countless international awards, celebrating his innovation, leadership, and social impact. Each accolade adds to a legacy that stretches beyond borders.
His intellectual and social contributions were further honored when he received an Honorary Professorship by the Academic Union of Oxford. This distinction solidified his place as a global thought leader, recognized not only for business success but also for advancing education, leadership, and community development.
Beyond Business: Educator and Humanitarian
Alongside building businesses, Yusuf dedicates himself to mentorship, education, and philanthropy. As an Honorary Professor, he shares his journey and insights with young minds, encouraging them to pursue dreams with resilience and integrity. His humanitarian efforts—especially in education and entrepreneurship—demonstrate his commitment to creating opportunities for the next generation.
A Legacy for the Future
From The Choppee Journey to Choprop’s global expansion, from Oxford’s recognition to countless international awards, Yusuf Essa’s story is one of ambition transformed into lasting impact.
Looking ahead, Yusuf continues to build on his mission: to empower people, transform communities, and inspire generations.
“My story began with a hot dog stand, but it was never just about business—it was about creating opportunities. Choprop is proof that with vision, discipline, and heart, dreams can expand beyond borders.” – Yusuf Essa
Connect with Prof. Yusuf Essa on LinkedIn
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