Ibrahim R. Gerges Interview
Ibrahim R. Gerges, General Manager of Solar Arabia Company Ltd., is a seasoned leader with over two decades of experience spanning oil & gas, renewable energy, and strategic business development. With a proven track record in founding and managing successful ventures, he now drives Solar Arabia’s growth by focusing on innovation, strategic partnerships, and market expansion. His vision aligns closely with Saudi Arabia’s Vision 2030, positioning Solar Arabia as a key player in the Kingdom’s transition toward a sustainable energy future.
Motivation to Join Solar Arabia
We started the interview by asking, “What motivated you to join Solar Arabia Company Ltd. and lead its growth journey?”
Ibrahim .R. Gerges replied, “My motivation to join Solar Arabia was deeply tied to the transformation happening in Saudi Arabia under Vision 2030. I wanted to be part of a company that directly contributes to building a sustainable future. Having spent years in both oil & gas and renewable energy, I saw Solar Arabia as a platform where I could apply my experience and make a real difference. The solar energy sector excites me because it combines innovation with impact. It’s not just about business growth but also about creating cleaner, more reliable energy for future generations. Leading Solar Arabia allows me to pursue both professional fulfillment and a personal passion for sustainability. I believe that by driving the company’s growth, developing strong partnerships, and entering new markets, we can position Solar Arabia as a key player in shaping Saudi Arabia’s renewable energy landscape.”
Approach to Strategic Growth
The Arab Today: How do you approach developing and implementing strategic growth plans for the company?
Ibrahim .R. Gerges replied, “For me, strategy always begins with a clear understanding of where the company stands today, where the opportunities lie, and how to bridge the gap. At Solar Arabia, we start by analyzing market demand, government initiatives, and global energy trends. Once the picture is clear, we translate these insights into specific objectives, whether that’s expanding into new regions, growing sales, or building stronger partnerships. Implementation is equally critical. I focus on making sure every team understands the plan and their role in achieving it. Regular reviews, flexibility, and accountability help us stay on track. A good growth plan is never static; it evolves as markets shift and new technologies emerge. My approach is to combine foresight with adaptability, so Solar Arabia is not only keeping up with change but also leading it. Growth is about vision, but it’s also about execution and alignment across all levels.”
Effective Sales & Market Expansion
The Arab Today: Solar Arabia emphasizes sales development and market expansion. What strategies have you found most effective?
Ibrahim .R. Gerges replied, “The most effective strategy has always been building trust. Clients and partners want more than just products; they want solutions they can rely on. At Solar Arabia, we provide complete, high-quality solar solutions and back them with excellent service. This commitment to value builds long-term loyalty. For market expansion, research and local understanding are essential. We invest in studying new regions before entering, identifying customer needs, and creating tailored offerings. Flexibility also plays a role in our financing, and business models are designed to fit both government-led initiatives and private sector projects. Another effective strategy has been collaboration with local partners who share our vision. They provide insights and networks that help us enter markets faster and more effectively. Ultimately, our approach to sales and expansion is about listening, adapting, and always prioritizing customer satisfaction while aligning with broader sustainability goals.”
Selecting the Right Business Partners
The Arab Today: You have a strong background in identifying and evaluating potential business partners. What criteria do you use to select the right collaborators?
Ibrahim .R. Gerges replied, “Choosing the right business partner is not just about numbers; it’s about alignment in values, vision, and long-term goals. At Solar Arabia, I look for partners who share our commitment to sustainability and quality. Of course, financial stability and technical expertise are essential, but equally important is their reputation and track record in the market. Trust and transparency are the foundation of any strong partnership. I also consider cultural alignment, because working effectively together requires more than contracts; it requires mutual respect and understanding. For me, the ideal partner looks beyond short-term gains and focuses on building long-term impact. When we find collaborators like that, it’s not just a business relationship; it’s an alliance that strengthens both sides and contributes to the renewable energy ecosystem. Strong partnerships are what help us grow sustainably and innovate with confidence.”
Staying Ahead with Market Intelligence
The Arab Today: How do you ensure Solar Arabia stays ahead of competitors through market intelligence?
Ibrahim .R. Gerges replied, “Staying ahead requires more than reacting to the market it requires anticipating change. At Solar Arabia, we use a proactive approach to market intelligence. We constantly track global renewable energy trends, technological advancements, and policy changes. This allows us to identify opportunities before they fully emerge. For example, understanding price shifts in solar components helps us optimize procurement and remain competitive. Our team also gathers insights from customers and partners, giving us a real-time sense of their evolving needs. We then integrate this intelligence into our decision-making process, ensuring our strategies are timely and relevant. Beyond just tracking, I believe in acting quickly on information. It’s about connecting the dots and being bold enough to take calculated risks. By combining data, customer insights, and agility, we ensure Solar Arabia doesn’t just keep pace with the market—we set the pace.”
Leadership Lessons from Past Roles
The Arab Today: Looking back at your previous leadership roles, how did your experiences shape your management style today?
Ibrahim .R. Gerges replied, “My career has been a journey of learning and growth, where I worked closely with the oil & gas sector for the last 18 years, where I learned the importance of precision, contracts, and long-term client relationships. Later, as co-founder of Jubail Renewable Energy Systems, I embraced entrepreneurship. That experience taught me resilience, creativity, and the courage to pursue new opportunities even in uncertain times. Both roles shaped my management style today, which blends structured strategy with entrepreneurial flexibility. I value clear processes and measurable goals, but I also encourage innovation and adaptability. I’ve also learned that leadership is less about authority and more about inspiring people to give their best. I focus on creating an environment where teams feel empowered, supported, and motivated to achieve. My past experiences gave me a holistic perspective that I now apply in guiding Solar Arabia forward.”
Vision for Solar Arabia & Saudi Arabia’s Future
Lastly we asked, “What is your vision for the future of Solar Arabia and renewable energy in Saudi Arabia?”
“My vision is for Solar Arabia to become a driving force in Saudi Arabia’s renewable energy transformation. The country is undergoing an incredible shift under Vision 2030, and renewable energy is at the heart of it. I see Solar Arabia expanding its presence across the Kingdom and the region, offering scalable solar solutions that are both innovative and cost-effective. Beyond energy supply, I want us to play a role in job creation, skill development, and economic diversification. I also envision stronger collaborations with both government entities and private partners to accelerate adoption. For me, success isn’t only about business growth, it’s about making a positive impact on society and the environment. My goal is for Solar Arabia to be recognized not just as a company, but as a trusted partner in building a cleaner, more sustainable future for Saudi Arabia and beyond.” Ibrahim .R. Gerges concluded
Connect with Ibrahim R. Gerges on Linkedin
For more information visit Solar Arabia
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