Kuwait City, October 2025 — In a landmark move that underscores its growing influence in the Middle East, Marie France Lingerie proudly announces the opening of its first boutique in Kuwait, in partnership with Starco, one of the region’s leading retail and distribution groups.
This opening marks a significant milestone in the brand’s regional expansion strategy, strengthening its presence across the Gulf and introducing its modern design philosophy focus on functional comfort, timeless style, and confidence for everyday living to Kuwaiti women for the first time.
An Immersive Space for Modern Elegance
Situated in one of Kuwait’s premier retail destinations, The Avenues Mall, the new Marie France Lingerie boutique offers an immersive and intimate experience that mirrors the brand’s dedication to design, comfort, and quality.
Designed with accessibility and warmth in mind, the space features warm neutral tones, clean lines, and thoughtful materials that reflect the brand’s signature approach — modern, timeless, and designed for real women’s everyday comfort.
Every detail of the boutique has been carefully curated to create a relaxed atmosphere that allows visitors to explore collections that combine support, practicality, and effortless style.
The layout encourages discovery — from supportive everyday lingerie and innovative shapewear to the expanding range of nightwear and loungewear.
The result is a space that not only showcases garments but also reflects a lifestyle — one that celebrates confidence, comfort, and feeling good in your own skin every day.
A Vision Rooted in Function and Connection
Speaking on the occasion, Mr. Eddy Abi Nasr, CEO of Marie France Lingerie, expressed his enthusiasm for the brand’s continued growth in the region:
“This opening represents more than just a geographical expansion — it is a continuation of the Marie France story in the Middle East. We are building on a long-standing commitment to design, functionality, and a shopping experience that reflects who we are as a brand. Our collaboration with Starco is founded on shared values and a mutual vision for quality and consistency. We look forward to what lies ahead.”
For more than three decades, Marie France Lingerie has focused on creating lingerie that fits real women — combining great design, thoughtful function, and comfortable support.
The brand’s collections are created to empower women through pieces that blend comfort, performance, and confidence — from innovative shapewear and supportive everyday lingerie to loungewear designed for effortless wearability.
By balancing European design sensibility with regional preferences, Marie France has earned a loyal following of women who appreciate the harmony between support, practicality, and timeless style.
With the Kuwait opening, the brand strengthens its relationship with women across the Middle East, connecting with a new generation of customers who value authenticity, comfort, and modern simplicity.
A Strategic Partnership with Starco
The partnership with Starco marks a pivotal step in Marie France Lingerie’s journey toward sustainable regional growth.
By joining forces with a trusted retail partner known for its deep market insight and operational excellence, the brand is set to deliver a consistent and elevated experience to customers across the Gulf.
Mr. Jamal Al Hinnawi, CEO of Starco, commented on the collaboration:
“We are proud to partner with Marie France, a brand that perfectly balances practicality and everyday style. The Kuwaiti market is both discerning and dynamic, and we believe this boutique will strongly resonate with local consumers who value quality and authenticity.
Our collaboration with Marie France has evolved into a story of success and shared vision. The brand embodies exceptional quality and the belief that every woman deserves to feel confident, comfortable, and effortlessly beautiful in her own skin.
Following the successful opening of our first boutique in Kuwait, we look forward to further expanding Marie France’s presence in the market through additional store openings. Together, we aim to continue celebrating comfort, confidence, and empowerment — strengthening our partnership from Lebanon to Kuwait and beyond.”
Starco’s extensive expertise and strong presence in the GCC have been instrumental in creating opportunities for modern brands to thrive.
Its partnership with Marie France builds on a shared philosophy of authenticity and excellence, bringing real-life, customer-centered retail experiences closer to consumers across the Middle East.
A Boutique Designed for Real Women
More than just a lingerie store, the new Marie France boutique is envisioned as a lifestyle destination.
It invites visitors to explore an intimate environment where design and comfort take center stage.
From curated lighting and soft textures to thoughtfully arranged product zones, the boutique is designed to make women feel at ease while discovering pieces that complement their individuality.
The collections include a refined selection of lingerie, nightwear, loungewear, and stockings — all crafted with the brand’s signature focus on comfort, fit, and everyday practicality.
Each piece embodies Marie France’s mission to celebrate every woman’s shape and spirit, offering garments that are as wearable as they are thoughtfully designed.
Strengthening Regional Presence Across the GCC
The Kuwait boutique represents the beginning of Marie France Lingerie’s next phase of expansion in the region.
With a strong presence in Saudi Arabia, Egypt, the United Arab Emirates, Jordan, and Lebanon, the brand continues to reinforce its leadership in the accessible premium lingerie market.
Plans are underway for several new boutiques in the coming months, with a focus on maintaining design consistency, localized engagement, and personalized service.
This growth reflects the brand’s broader mission to bring functional, timeless lingerie solutions to new audiences.
Through both physical boutiques and digital platforms, the brand remains committed to delivering seamless, customer-centered experiences tailored to the modern consumer.
Celebrating Confidence, Comfort, and Timeless Style
At its core, Marie France Lingerie is designed for real life — empowering women to feel confident, supported, and comfortable in their everyday moments.
Each collection reflects thoughtful design, where smart details and quality materials come together to create pieces that adapt to a woman’s routine and lifestyle.
The Kuwait boutique extends this philosophy to a new audience, inviting women to express their individuality through designs that understand their needs and aspirations.
With this expansion, Marie France Lingerie reinforces its promise to offer creations that embody every woman’s essence — modern, confident, and effortlessly themselves.
About Marie France Lingerie
Marie France Lingerie is a globally recognized modern lingerie brand offering functional, comfortable, and timeless essentials, including lingerie, nightwear, loungewear, stockings, and intimate basics designed to support women’s individuality and confidence. With a strong and growing presence across the Middle East, the brand continues to innovate in design, materials, and fit to ensure every piece feels good and fits beautifully.
About Starco
Starco is a leading regional retail and distribution company representing international fashion, beauty, and lifestyle brands.
With decades of experience and a reputation for excellence, Starco continues to play a pivotal role in bringing premium global labels closer to customers across the GCC through its extensive retail network and forward-thinking strategies.
